04
Apr
Contagious: How to make products, ideas, and behaviors catch on
The curse of knowledge plagues the researcher. We have to overcome what we know and communicate in a way people will try and spread it.
Tag: trends
09
Mar
For Whom Do You Create New Products?
Here’s the crux of the issue: if you want to create products and sell them to people, well—to be blunt—nobody cares anymore. The mass-market engine that drove this mode of production and type of selling has expired, hence the 95-percent failure rate. Don’t create products for a too-general target and hope to push them.