Going Electric: Tales of Innovation
“You already have begun test marketing by displaying your products on your shelf. Now, keep good records of what each one cost to make, which ones sell faster, and what the profit margins are.”
“How do you do that?” she asked. “Who has time to do it?”
This question made it clear to me that she was thinking like a creator, a craftsperson, and not a like a business person.
She not only knows her craft well, but is also a genuine inspiration and joy. Passion exudes from her like a form of electricity. In an odd way, she is the premium product, offering a service but wrapping it into a unique, touching experience.