Michael is now offering online training through globoedu.
Through glogoedu you can attend Michael’s step-by-step workshops online, and at your pace.
Design Thinking: an immersive workshop and primer.
Design Thinking is a method for solving complex problems. Think of Design Thinking as installing a new operating system for life: it’s that revolutionary. Looking at the world with an inspired eye for redesigning every aspect that could be improved is the mindset. Design Thinking follows a seven-step framework: define, research, ideate, prototype, choose, implement, and learn. These steps overlap one another and are repeated in iterations to produce concepts that work. This program will include a primer and a workshop.
Click here to download Design Thinking
The Power of Primary Market Research: Gathering Insights Straight from Consumers.
More and more leading product managers are generating insights for breakthrough new product ideas by working directly with consumers. Hear how deep ethnographic work is changing the way market research is conducted and how consumers are co-creating claims, value propositions, categories and new products. Learn how to use this method for your company, brand, or clients. Leading companies such as Proctor & Gamble, Google, Hersey’s and many others use these methods.