Birth of a Product Company Pt. 2
“How do you do that?” she asked. “Who has time to do it?”
This question made it clear to me that she was thinking like a creator, a craftsperson, and not a like a business person.
“How do you do that?” she asked. “Who has time to do it?”
This question made it clear to me that she was thinking like a creator, a craftsperson, and not a like a business person.
For each of these client fears, there was a solution. There was the trust of working with a supplier with whom they’ve had a decade-long relationship. They set expectations about the level of involvement. They also engaged creative teams and agency partners from the outset.