The Gift of Writing a Book
More powerful, I hope, and more important, these tales and tips are intended to transmit courage and risk taking, the two scarcest soft skills in the professional world.
More powerful, I hope, and more important, these tales and tips are intended to transmit courage and risk taking, the two scarcest soft skills in the professional world.
The frame of the opportunity expands beyond new product development into every touch point in the brand experience: digital, communication, claims, packaging, shopping experience, or a business model innovation.
Graber, author of the recently released book The Last Real Medicine Show, leans forward, folding his hands prayerfully on the sleek desk where he conducts business as creative director of Lokian Interactive. “Like anybody who chooses to live in their hometown,” Graber says, “I’m haunted by specters. The voices in my poems are Memphis voices. They are [often] Christian voices, because in the South you just can’t get around the cross. And in Memphis you can’t get around Furry Lewis.”