Culture is the Key Indicator of Innovation
Innovation requires a change in the organization but leaders are too often unwilling to do what is required to make the changes.
Innovation requires a change in the organization but leaders are too often unwilling to do what is required to make the changes.
Here’s the crux of the issue: if you want to create products and sell them to people, well—to be blunt—nobody cares anymore. The mass-market engine that drove this mode of production and type of selling has expired, hence the 95-percent failure rate. Don’t create products for a too-general target and hope to push them.