Going Electric: Tales of Innovation
For authentic innovation to occur at an organization, you have to craft the culture of a place to accept and embrace new ways of working together and being in the market. More often than not, teams or outsourced agencies follow an innovation method, create many concepts that are new to the market and certain […]
Humans within a work culture are motivated by stories. Look at the famous founding myths of HP and Apple in the garages, of Fred Smith and FedEx, and many others. When new salespeople are hired, smart companies allow them to shadow the veterans until they know the War Stories by heart—another example of how stories define a culture and become its primary ambassador and sales vehicle.
She not only knows her craft well, but is also a genuine inspiration and joy. Passion exudes from her like a form of electricity. In an odd way, she is the premium product, offering a service but wrapping it into a unique, touching experience.