consumer research – Michael Graber

12 Apr

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Why Relationships Are Essential to Research

Beth Werner, Head of Retail Research and Vision at Bose “So, why are relationships essential for research? Let me begin by telling you a little about myself, and then tell you about why relationships are scary for BOSE. At a young age, I felt odd about life, so then I started being curious about human […]

11 Mar

Michael Graber Posted in Blog No comments

The Real Benefit of Design Thinking

Unlike a policeman or a bartender, I have the radical blessing to work in-depth with people doing inspiring exercises, which bring out the best side of their humanity. Being human is an incredible birthright. Our senses, instincts, and capacity for wonder can evoke awe upon contemplation.