04
Apr
Contagious: How to make products, ideas, and behaviors catch on
The curse of knowledge plagues the researcher. We have to overcome what we know and communicate in a way people will try and spread it.
Tag: Communication
21
Mar
Max DePree, North America’s First CEO Design Thinker
This poetic mode is the critical perspective for in a human-factor and design business—and Herman Miller is the most apt precursor in the Design Thinking revolution, so they knew the value of this holistic, poetic lens where anything can be better designed to better suit real people.