04
Apr
Contagious: How to make products, ideas, and behaviors catch on
The curse of knowledge plagues the researcher. We have to overcome what we know and communicate in a way people will try and spread it.
Tag: Michael Graber
01
Apr
Overlooking the Obvious: Why Innovation Fails
But it is not the process that drives innovation. What gets in the way are people who make decisions—and the courage lacking to make such decisions. The over-reliance of process, proof, and security stymie the process.
30
Mar
Creating a Commercialization Culture: How to Create a Culture Where You Can Capitalize on Innovation
The frame of the opportunity expands beyond new product development into every touch point in the brand experience: digital, communication, claims, packaging, shopping experience, or a business model innovation.