Going Electric: Tales of Innovation
“You already have begun test marketing by displaying your products on your shelf. Now, keep good records of what each one cost to make, which ones sell faster, and what the profit margins are.”
More powerful, I hope, and more important, these tales and tips are intended to transmit courage and risk taking, the two scarcest soft skills in the professional world.
“How do you do that?” she asked. “Who has time to do it?”
This question made it clear to me that she was thinking like a creator, a craftsperson, and not a like a business person.