17
Mar
Situational Medicine, Purpose, and Innovation
By knowing your purpose clearly, mastering some tools and processes that speak to all types of people you can then apply the right situational medicine.
Tag: southern growth studio
15
Mar
Welcome to the New Era of Automation
Technology, as noted, offers a palpable brand experience, often better than an actual retail store. Take Nike’s vending machine for example; members of the Nike tribe can redeem FuelBand points for athletic gear.
14
Mar
Why Less is More: Product Strategy
The essence of the issue at hand is brand management, coupled with product management and innovation. Given the feature-creep galore and fixed mindset, no one is taking risks to be a market leader. The equity of the brand – and the category – was sold up river and now every circuit of the business is plugged into the losing game, without the saving grace of brave actions taken to re-establish market leadership.