Going Electric: Tales of Innovation
But it is not the process that drives innovation. What gets in the way are people who make decisions—and the courage lacking to make such decisions. The over-reliance of process, proof, and security stymie the process.
The frame of the opportunity expands beyond new product development into every touch point in the brand experience: digital, communication, claims, packaging, shopping experience, or a business model innovation.
Innovation requires a change in the organization but leaders are too often unwilling to do what is required to make the changes.