Birth of a Product Company Pt. 2
“How do you do that?” she asked. “Who has time to do it?”
This question made it clear to me that she was thinking like a creator, a craftsperson, and not a like a business person.
“How do you do that?” she asked. “Who has time to do it?”
This question made it clear to me that she was thinking like a creator, a craftsperson, and not a like a business person.
She not only knows her craft well, but is also a genuine inspiration and joy. Passion exudes from her like a form of electricity. In an odd way, she is the premium product, offering a service but wrapping it into a unique, touching experience.
Beth Werner, Head of Retail Research and Vision at Bose “So, why are relationships essential for research? Let me begin by telling you a little about myself, and then tell you about why relationships are scary for BOSE. At a young age, I felt odd about life, so then I started being curious about human […]