Going Electric: Tales of Innovation
Unlike a policeman or a bartender, I have the radical blessing to work in-depth with people doing inspiring exercises, which bring out the best side of their humanity. Being human is an incredible birthright. Our senses, instincts, and capacity for wonder can evoke awe upon contemplation.
Here’s the crux of the issue: if you want to create products and sell them to people, well—to be blunt—nobody cares anymore. The mass-market engine that drove this mode of production and type of selling has expired, hence the 95-percent failure rate. Don’t create products for a too-general target and hope to push them.
Define what Ideation means to your organization. Many companies practice some form of brainstorming or ideation. While it can be freeing to withhold restraints such as costs, technical matters, and enter into the unchartered frontiers of What If, a lack of focus and too few creative restraints make it a fun, but fruitless experience. This […]