Going Electric: Tales of Innovation
Unlike a policeman or a bartender, I have the radical blessing to work in-depth with people doing inspiring exercises, which bring out the best side of their humanity. Being human is an incredible birthright. Our senses, instincts, and capacity for wonder can evoke awe upon contemplation.
Here’s the crux of the issue: if you want to create products and sell them to people, well—to be blunt—nobody cares anymore. The mass-market engine that drove this mode of production and type of selling has expired, hence the 95-percent failure rate. Don’t create products for a too-general target and hope to push them.
Ask the hard questions. As a thriving consultancy, our primary vocation is providing insight and objectivity that adds value to our clients. To meet this objective we have to play enlightened court jester, asking the un-askable questions those inside the company cannot ask. We also have to set the stage, carefully constructing an atmosphere of […]