This is another excerpt from 2016’s FEI conference in Boston, MA. This one comes from William Greenwald, Founder and Chief Neuroleaderologist at Windsor Leadership Group. He began with a story. This one was about air travel. Something happens. The plane makes an odd noise, then nose dives. “What am I’m going to do?” […]
Humans within a work culture are motivated by stories. Look at the famous founding myths of HP and Apple in the garages, of Fred Smith and FedEx, and many others. When new salespeople are hired, smart companies allow them to shadow the veterans until they know the War Stories by heart—another example of how stories define a culture and become its primary ambassador and sales vehicle.
The curse of knowledge plagues the researcher. We have to overcome what we know and communicate in a way people will try and spread it.