Couldn’t make it to 2016’s Front End of Innovation Conference in Boston? Well, fret not! This series contains some of this year’s most salient takeaways. Donna Sturgess, Executive in Residence, Carnegie Mellon University “I’ve been spending a lot of time in the future,” is how Sturgess opened this evocative session. “Things get funded at […]
So many organizations set out to innovate, but lose their way close to the finish line. All of the time, money, and energy invested loom over them like an ominous shadow of failure ready to overtake the whole scene. What happened? There was so much momentum, good will, collaboration, and then—the painful, public crash […]
The frame of the opportunity expands beyond new product development into every touch point in the brand experience: digital, communication, claims, packaging, shopping experience, or a business model innovation.