Tag: ethnography

Essential Tactics for Innovation Intrepreneurs
16 May
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Essential Tactics for Innovation Intrepreneurs

For authentic innovation to occur at an organization, you have to craft the culture of a place to accept and embrace new ways of working together and being in the market.   More often than not, teams or outsourced agencies follow an innovation method, create many concepts that are new to the market and certain […]

Why Relationships Are Essential to Research
12 Apr
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Why Relationships Are Essential to Research

Beth Werner, Head of Retail Research and Vision at Bose “So, why are relationships essential for research? Let me begin by telling you a little about myself, and then tell you about why relationships are scary for BOSE. At a young age, I felt odd about life, so then I started being curious about human […]