Humans within a work culture are motivated by stories. Look at the famous founding myths of HP and Apple in the garages, of Fred Smith and FedEx, and many others. When new salespeople are hired, smart companies allow them to shadow the veterans until they know the War Stories by heart—another example of how stories define a culture and become its primary ambassador and sales vehicle.
Innovation requires a change in the organization but leaders are too often unwilling to do what is required to make the changes.
This poetic mode is the critical perspective for in a human-factor and design business—and Herman Miller is the most apt precursor in the Design Thinking revolution, so they knew the value of this holistic, poetic lens where anything can be better designed to better suit real people.