04
Apr
Contagious: How to make products, ideas, and behaviors catch on
The curse of knowledge plagues the researcher. We have to overcome what we know and communicate in a way people will try and spread it.
Category: Branding
15
Mar
Welcome to the New Era of Automation
Technology, as noted, offers a palpable brand experience, often better than an actual retail store. Take Nike’s vending machine for example; members of the Nike tribe can redeem FuelBand points for athletic gear.